插畫作為當下設計行業內的新寵，其創造的商業價值與之前我們認知的插畫已不可同日而語了。在國內農夫山泉對品牌和插畫商業認知算是比較早的企業了，也是最早嘗到品牌甜頭的企業之一。想必大家對農夫的系列產品早已耳熟能詳了，其實插畫在包裝設計領域的運用也并非很新鮮的玩法，只是因互聯網的力量將不同風格的插畫作品快速的推到了大家的眼球范圍內，并迅速爆發其品牌價值。這是任何一個時代都沒法比擬的。

今天我想給大家看的就是農夫的英國御用插畫師的作品，相信有好多是大家平時都看不到的。這位插畫師擅長將不同的元素及素材通過一些有趣的方式結合在一起，從而形成一種特別的視覺感，這很類似平面設計基礎學科里面的解構和重組。特別強調的是插畫師很早以前受醫學解剖學的影響較深，直接影響了他未來的創作風格，也就是今天我們要看的這些插畫風格。值得堅信的是在現在無限開放包容的時代里，任何一類藝術風格的存在都將得到不同程度的認可，這對每一個藝術創作者來說就是一個最好的時代！

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As a new favorite in the current design industry, the commercial value created by illustration cannot be compared with the illustration we have known before. In the domestic nongfu spring brand and illustration business cognition is a relatively early enterprise, is also one of the earliest taste brand sweet enterprise. Presumably we are familiar with the farmer's series of products, in fact, the use of illustration in the field of packaging design is not very fresh play, but because of the power of the Internet will be different styles of illustration works quickly pushed to everyone's eyeball range, and quickly outbreak of its brand value. This is unparalleled in any era.

Today I want to show you is the farmer's British illustrator works, I believe there are a lot of people usually can not see. This illustrator is good at combining different elements and materials in some interesting ways to form a special visual sense, which is similar to the deconstruction and reorganization in the basic discipline of graphic design. In particular, the illustrator was deeply influenced by medical anatomy long ago, which directly influenced his future creation style, that is, the illustration style we are going to see today. It is worth believing that in the era of infinite openness and inclusiveness, the existence of any kind of artistic style will be recognized to varying degrees, which is the best era for every art creator!