設計的產出不是自娛自樂，也不是純粹的藝術創作。它的根本在于為企業診斷問題并解決問題，為企業創造正真的商業價值和品牌價值。然而并非所有的設計、策略、廣告公司都能做到，這與創意機構自身是否擁有真正的商業洞察力和市場敏銳度有關。

 

通俗的講就是“創意直覺”，要擁有這種特殊而精準的直覺，既要具備天生的基因更需要后天無數案例的錘煉。

 

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The output of design is neither self-entertainment nor pure artistic creation.Its fundamental lies in diagnosing and solving problems for enterprises and creating real business value and brand value for enterprises.However, not all design, strategy, advertising companies can do this, it is the creative agencies themselves have a real business insight and market acumen.

 

Colloquially known as "creative intuition," this particular and precise intuition requires both genetic predisposition and a myriad of case studies.